Niche Switch

StevePavlina.com is two years old today. Congratulations! At this occasion, Steve shares his earning stats.

Let’s take September: $7.200 revenue from Adsense, per 1,3M visitors, that makes it $0.55 per 100 visitors. His website is top quality so I bet visitors usually view plenty pages there.
Now…Steve has rather more aggressive Adsense setup. While he is covering many topics, his mainly target field is self-development. So…where’s the trouble? It seems to me that the ads that get displayed, are those 5 cents per click ones, at least judging from few pages I managed to quickly review.
Are there money in blogging? You bet. Don’t use the numbers above as a basis for your website, though. You don’t need millions of visitors! If you have a decent well-defined niche, and at least half of the article quality that Steve has, you shall be earning much more per 100 visitors, than he does. His site is of course big success, but he might suffer a bit income-wise due to the kind of ads Adsense chooses to display. He has an interesting niche, but maybe too broad one? I’m by far not an expert on Adsense optimization and tweaking, but one thing I can tell you, there are people earning close to what he does by blogging, from traffic that’s several times lower.

The difference? Very narrow, well defined and lucrative niche.

The resemblance? High quality content from leaders in their field.

How to make it? Learn from Steve Pavlina’s drive, persistance and wisdom.