seo secrets vs. tiny bit of smart hard work every day
September 17th, 2006
Every single time I login to any webmaster or seo forum, there is someone looking for secrets. Because, it surely can’t be hard work coupled with a bit of publically accessible knowledge that’s behind the success of most. There are virtually thousands of people (who will ask, and millions hanging out who don’t even bother) out there who think you need to know a special sleight of hand, that you need to trick search engines into whatever to rank well.
Shoemoney runned a 6 tips to having a successful website podcast, and, oh well, besides the six tips, he talks about if you come up with something that really works, don’t tell anybody.
Now forget you are the one on the search for pain-free tricks, try to put on the shoes of the “seo guru” who just hit the nail:
1] Yahoo and Google and other big players, are reactionary. They are closely observing the playground. If you tell your secrets on any popular forum, be prepared that that leak or whatever you found, will be fixed quickly. Especially when everyone who listened to what you was disclosing, will use your idea on the battlefield. Which brings us to next point:
2] Even if it will not or cannot be fixed, expect tens if not hundreds of people to jump on your idea - let me introduce you your new competitors.
If you still think someone will tell their secrets, reread the above two paragraphs. If they had enough business sense to make any money, they would have more than enough brainmatter to figure out what’s going to happen if they told their secrets in the public.
Too bad this is the only thing I picked up from Shoemoney’s podcast 6 Tips to Having A Successful Website.
oh wait…
here is one secret:
make a tiny progress with your website every day
September 18th, 2006 at 2:48 am
I’ve never read Shoe Money’s site so I cannot say whether he offers useful advice or not, however you are on the money as far as ‘the secret’ goes. It’s a bandwagon event once it is released publicly.
Directories were put around as one way of building backlinks. So people started building them and a whole industry popped up over night. The directories that had been around since forever, like BOTW and DMOZ knew that secret, but the second it got out, everyone else was all over it.
People don’t really need 6 tips to run a successful website, they really only need 1. They need to realise that their website is an extension of their business. If they neglect it then they are essentially ignoring an aspect of their business. Would they ignore the telephone when it rang, or clients when they come for appointments? No! they wouldn’t, so why do they leave their website sitting around growing stagnant, and then wonder why it isn’t working for them.